Our team’s backgrounds reflect our work: they include strategy, music industry, entertainment, journalism and social media.
Caroline Fiennes, Executive Director
Caroline joined Global Cool Foundation because “it’s all about engaging people. All the changes we need to make if we’re to avoid the massive problems of climate change rely on people, and we can’t assume that everybody understands – or is interested in understanding – the problem. So we need to talk to them about what they are interested in, and use that to influence their behaviours. We need to ‘market’ the green behaviours. We need a pretty direct application of marketing theory.”
She joined from the Carbon Trust, where she managed a company advising companies on engaging their people on climate change. She previously led the client service business at New Philanthropy Capital, where she helped charitable funders to make the most of their resources: she has worked with well-known names such as the Sainsbury Family Charitable Trusts, Big Lottery Fund, Booz & Co., the Home Office, Morgan Stanley as well as many families and smaller foundations.
She has published work on how UK foundations can best fund international development, and how charities can understand their cost base. All her work draws on her experience in strategy consulting, gained at The Monitor Group.
Caroline was honoured to be appointed a London Leader in 2010, and thus supported by the London Sustainable Development Commission and Greater London Authority to extend Global Cool’s work.
Naomi Segal, Campaign Director
Naomi has been responsible for pan-European PR and communications campaigns for a number of corporate brand entertainment properties and sponsorships. She has managed campaigns featuring various world-renowned actors, musicians and household names, spanning everyone from Maroon 5 and Meg Ryan to Sir Bob Geldof and Colin Powell, as well as some of the most popular summer festivals and high-profile red carpet events. Naomi joined Global Cool because she believes that entertainment is the ideal conduit to engage the mainstream public in charitable concerns and change the way people think about climate change.
Nolan Hemmings, Creative Director
Nolan brings his considerable experience of working in the entertainment and media industries to Global Cool. After a period working as an actor on television and in films Nolan moved behind the camera to work at The 5th Medium, an online video entertainment network. During his time with the company, Nolan managed ongoing relationships with celebrities and produced exclusive backstage coverage of events such as the Brit Awards, London Fashion Week and BFI London Film Festival. He interviewed A-listers from across the entertainment world including Sir Paul McCartney, Judi Dench, Daniel Craig and Penelope Cruz. Nolan’s knowledge of working with celebrities and brands, production and syndication means that he’s the perfect match for the innovative campaigns of Global Cool.
Chris Deary, Web Editor
Managing Global Cool’s web presence is an ideal role for Chris, bringing together both his editorial knowledge and experience of building online communities and launching social media projects. Chris started out as a print journalist, working on contract sports magazines, programmes, books and supplements for the likes of Chelsea Football Club, the Football League, Welsh Rugby Union, Daily Mirror and Mail On Sunday. He moved into online publishing at News International, where he helped launch and manage social media projects for The Sun, News of the World and London Paper, and later worked across a variety of women’s lifestyle websites at National Magazines, including Cosmopolitan.co.uk and Handbag.com.
Tim Fiennes, Strategy Analyst
Tim joined Global Cool in 2008. His role cuts across two main areas: research & strategy for Global Cool’s campaigns, and looking after relationships with corporate, charity and government entities. Prior to this Tim studied Politics before working as a consultant in a major city firm. He then worked across the Research and Advisory teams at New Philanthropy Capital on a range of projects including developing guidance for funders on how to structure grants, assessing the need for services for victims of domestic violence, and developing philanthropy advisory services for trusted advisors to high-net worth individuals.
Matt Wheeler, Campaign Manager
Matt has always worked in and around music, starting off at Polydor Records, the UK’s biggest label. During his time in the press office, he handled the UK PR for a host of household names, including 50 Cent, The Cure, Beck, Guns N’ Roses and Snoop Dogg. Since leaving in 2006, he’s consulted on the music and entertainment activities of several international brands, including Nokia and Chivas. Working with Global Cool is a perfect fit for Matt – the work GC does is something he passionately believes in, while his background in entertainment is a great fit with Global Cool’s aspirational and inspiring campaigns.
Global Cool - a green lifestyle movement that works with the entertainment and media industries to inspire people to think differently about sustainable lifestyles
Projects We Support
Project Genie - a programme that tackles climate change through children, based on the belief that children are one of the quickest routes to changing behaviours
Solar Power in Africa - supporting the roll-out of solar technology in Zambia to give communities and households access to clean and renewable energy
Praise for the Global Cool Campaign
"This is a fantastic organization working to help people find ways to save energy and be greener without sacrificing the things they enjoy.'" - Boris Johnson, Mayor of London
"Global Cool does a great job" - Ed Miliband MP, Leader of the Labour Party and former Secretary of State for Energy and Climate Change
"Global Cool is tackling one of the most important challenges facing humanity. What Global Cool is doing is brilliant" - Dame Suzi Leather, Chair, Charity Commission
"I need guidance. I really want to do well, but I honestly don't know how to do well unless somebody tells me.... and that's where Global Cool has a future" - Stephen Fry, British Actor
"Global Cool is such an energizing idea and non-profit... and incredibly impressively communicated and shared" - Sarah Teacher, Institute for Philanthropy
“Global Cool uses extensive market research to make carbon - saving cool rather than boring. And so has an influence beyond the usual Guardian-reading liberals. I’m impressed." - Ellie Stringer, New Philanthropy Capital
"We really value our relationship with Global Cool. Their campaign to promote ‘Traincations’ was highly imaginative and in terms of positioning they are a great brand fit for us" - Emma Harris, Director of Sales & Marketing, Eurostar