Global Cool Foundation aims to reduce carbon emissions. We do this by encouraging, educating and enabling the public to change their behaviour.
Our main work is running Global Cool – a campaign which promotes green lifestyle choices.
Global Cool doesn’t presuppose that people are interested in carbon, climate or the environment. Instead, we ‘sell’ green lifestyle choices by making them appealing. We use social networking, film, fashion, music and entertainment to reach and inspire people to change, and to point out the fun, adventure and cost benefits of green lifestyle options.
It’s a full-on marketing approach: we don’t talk about our agenda; we talk about what the ‘customer’ cares about – going out, looking great, having a good time.
We rigorously measure the impact of the Global Cool campaign. In July 2010 we released a report on the results of our campaigns which you can read here.
Global Cool Foundation’s Executive Director Caroline Fiennes explains Global Cool’s work and approach…
All our work is based on research and we measure the results of it all. Read more about Global Cool’s results here.
To find out more about the Global Cool campaign, follow us on Twitter and Facebook, visit the Global Cool website here or read more about how the campaign works here.
Global Cool Foundation also supports two other initiatives:
- Project Genie, working in UK schools to educate children about climate change and empower them to reduce carbon emissions. Read more about Project Genie here
- Solar Aid, working in Zambia to deliver solar power and economic opportunities to communities. Read more about Solar Aid here
To find out more about Global Cool Foundation, get in touch with us here.
Global Cool - a green lifestyle movement that works with the entertainment and media industries to inspire people to think differently about sustainable lifestyles
Projects We Support
Project Genie - a programme that tackles climate change through children, based on the belief that children are one of the quickest routes to changing behaviours
Solar Power in Africa - supporting the roll-out of solar technology in Zambia to give communities and households access to clean and renewable energy
Praise for the Global Cool Campaign
"This is a fantastic organization working to help people find ways to save energy and be greener without sacrificing the things they enjoy.'" - Boris Johnson, Mayor of London
"Global Cool does a great job" - Ed Miliband MP, Leader of the Labour Party and former Secretary of State for Energy and Climate Change
"Global Cool is tackling one of the most important challenges facing humanity. What Global Cool is doing is brilliant" - Dame Suzi Leather, Chair, Charity Commission
"I need guidance. I really want to do well, but I honestly don't know how to do well unless somebody tells me.... and that's where Global Cool has a future" - Stephen Fry, British Actor
"Global Cool is such an energizing idea and non-profit... and incredibly impressively communicated and shared" - Sarah Teacher, Institute for Philanthropy
“Global Cool uses extensive market research to make carbon - saving cool rather than boring. And so has an influence beyond the usual Guardian-reading liberals. I’m impressed." - Ellie Stringer, New Philanthropy Capital
"We really value our relationship with Global Cool. Their campaign to promote ‘Traincations’ was highly imaginative and in terms of positioning they are a great brand fit for us" - Emma Harris, Director of Sales & Marketing, Eurostar