Welcome
Global Cool Foundation aims to reduce carbon emissions. We do this by encouraging, educating and enabling the public to change their behaviour.
Our main work is running Global Cool – a campaign which promotes green lifestyle choices.
Global Cool doesn’t presuppose that people are interested in carbon, climate or the environment. Instead, we ‘sell’ green lifestyle choices by making them appealing. We use social networking, film, fashion, music and entertainment to reach and inspire people to change, and to point out the fun, adventure and cost benefits of green lifestyle options.
It’s a full-on marketing approach: we don’t talk about our agenda; we talk about what the ‘customer’ cares about – going out, looking great, having a good time.
We rigorously measure the impact of the Global Cool campaign. In July 2010 we released a report on the results of our campaigns which you can read here.
Global Cool Foundation’s Executive Director Caroline Fiennes explains Global Cool’s work and approach…
All our work is based on research and we measure the results of it all. Read more about Global Cool’s results here.
To find out more about the Global Cool campaign, follow us on Twitter and Facebook, visit the Global Cool website here or read more about how the campaign works here.
Global Cool Foundation also supports two other initiatives:
- Project Genie, working in UK schools to educate children about climate change and empower them to reduce carbon emissions. Read more about Project Genie here
- Solar Aid, working in Zambia to deliver solar power and economic opportunities to communities. Read more about Solar Aid here
To find out more about Global Cool Foundation, get in touch with us here.
Our Campaigns
Projects We Support
Praise for the Global Cool Campaign
Our supporters include:





