Theory of Change

Global Cool featured in The Ecologist

Wednesday, January 12th, 2011 | Uncategorized | No Comments

Caroline Fiennes Global Cool The EcologistWe were delighted when our Executive Director, Caroline Fiennes, was interviewed as part of The Ecologist’s ‘Campaign Hero’ series.

You can read the interview with Caroline Fiennes in The Ecologist in full here

As well as talking about our campaigns and what we’ve learned about promoting low-carbon living over the last two years, we were also given the opportunity to set out our theory of change, which is at the core of all our campaigning work – whether it’s promoting flight-free holidays, encouraging people to use public transport or showing people how to use energy more efficiently in the home.

It’s particularly great to be featured along side some of The Ecologist’s previous campaign heroes, including Joss Garman of Plane Stupid, Richard Miller of Action Aid UK, James Thornton of Client Earth, Simon Birkett of the of the Campaign for Clean Air in London and Margaret Mar.

We run Global Cool, the only online magazine in the UK truly inspiring the mainstream to live greener

We create content about music, fashion, celebrity and lifestyle trends. We use this content to inspire people normally turned off by climate change to lead greener lives. We reached more than 200,000 people in 2011 and we don't preach to the converted. In fact, 93% of our audience say we are the only green organisation they engage with.

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