The Ghost Protocol

A lesson from Tom Cruise on promoting green via the power of film

Saturday, April 2nd, 2011 | Uncategorized | No Comments

tom cruiseThe Global Cool Foundation are now working with the British Independent Film Awards (BIFA) to encourage the placement of green behaviours in films. Placing these behaviours in films is an attractive prospect for Global Cool as it normalises the actions (or products) for the viewer.

Getting people to change their behaviour to reduce carbon emissions is the aim, not getting them to be interested in climate change.

An example of this sort of placement is the use of BMW’s chic new i8 plug-in hybrid in the new Mission Impossible film. Tom Cruise will use the electric hybrid car in the new film, The Ghost Protocol.

Behaviour placement is particularly effective in action films like the Mission Impossible series as cars are an important part of the film and, so it’s very positive that this film will be promoting an eco-friendly vehicle.

Using an inflential, sexy actor like Tom Cruise also promotes the use of green products and behaviours as “normal”.

We run Global Cool, the only online magazine in the UK truly inspiring the mainstream to live greener

We create content about music, fashion, celebrity and lifestyle trends. We use this content to inspire people normally turned off by climate change to lead greener lives. We reached more than 200,000 people in 2011 and we don't preach to the converted. In fact, 93% of our audience say we are the only green organisation they engage with.

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