The Ecologist

Global Cool talking about climate change at the National Theatre

Wednesday, January 26th, 2011 | Our Philosophy | No Comments

Caroline Fiennes, our CEO, spoke last week at the National Theatre, on a programme to engage and inform young people about major global issues. The programme includes 16-19 year olds, from state schools in every London borough, and covers climate change, politics and activism, as well as individual/consumer behaviour and the relationship between them. It challenges young people to think seriously about their role in their communities, both local and global. The programme also places their responses to this challenge, their ideas and their creative practice, at the heart of one of the world’s leading artistic organisations.

Firstly, Caroline covered – and got the students to do loads of interactive exercises around – how climate change requires a large range of solutions (on both reducing demand for energy – which is what Global Cool does –and looking for alternative supply sources).

“My experience is that the ‘climate change industry’ is full of people with ‘the solution’: it’s wave, it’s wind, it’s this light electric vehicle, it’s about population control. In fact, we need the whole lot – because this challenge is so massive. As a former colleague of mine says: “the answer is AND”. So the first point for the young people was to put all these ‘solutions’ in context: showing that demand for energy in the UK exceeds the amount we can produce from non-carbon-intensive sources – to we better look to fix both supply and demand.” We drew a lot on the data handily provided for free by Prof. David MacKay in his book Sustainable Energy: Without Hot Air (which you can download for free here).

Secondly, she covered how Global Cool works – ie, our techniques for reducing demand by changing consumer behaviour. Make it attractive to the individual and make it easy for them! We explain Global Cool’s objectives and approach here and in this article in the Ecologist.

Global Cool’s presentation went down well. Organiser (and author) Jean McNeil said: “Speaking with the kids during our break they said they loved it – they felt you were very down to earth and positive about low carbon lifestyles. It has probably inspired them more than any other single talk we have had.”

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Global Cool featured in The Ecologist

Wednesday, January 12th, 2011 | Press | No Comments

Caroline Fiennes Global Cool The EcologistWe were delighted when our Executive Director, Caroline Fiennes, was interviewed as part of The Ecologist’s ‘Campaign Hero’ series.

You can read the interview with Caroline Fiennes in The Ecologist in full here

As well as talking about our campaigns and what we’ve learned about promoting low-carbon living over the last two years, we were also given the opportunity to set out our theory of change, which is at the core of all our campaigning work – whether it’s promoting flight-free holidays, encouraging people to use public transport or showing people how to use energy more efficiently in the home.

It’s particularly great to be featured along side some of The Ecologist’s previous campaign heroes, including Joss Garman of Plane Stupid, Richard Miller of Action Aid UK, James Thornton of Client Earth, Simon Birkett of the of the Campaign for Clean Air in London and Margaret Mar.

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We run Global Cool, the only online magazine in the UK truly inspiring the mainstream to live greener

We create content about music, fashion, celebrity and lifestyle trends. We use this content to inspire people normally turned off by climate change to lead greener lives. We reached more than 200,000 people in 2011 and we don't preach to the converted. In fact, 93% of our audience say we are the only green organisation they engage with.

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