Wednesday, January 12th, 2011 | Press | No Comments
We were delighted when our Executive Director, Caroline Fiennes, was interviewed as part of The Ecologist’s ‘Campaign Hero’ series.
As well as talking about our campaigns and what we’ve learned about promoting low-carbon living over the last two years, we were also given the opportunity to set out our theory of change, which is at the core of all our campaigning work – whether it’s promoting flight-free holidays, encouraging people to use public transport or showing people how to use energy more efficiently in the home.
It’s particularly great to be featured along side some of The Ecologist’s previous campaign heroes, including Joss Garman of Plane Stupid, Richard Miller of Action Aid UK, James Thornton of Client Earth, Simon Birkett of the of the Campaign for Clean Air in London and Margaret Mar.
Monday, August 9th, 2010 | Global Cool | 1 Comment
At Global Cool we recently launched our Do It In Public campaign. This year we’re building on 2009′s activity and showing people how taking a journey by bus or train is the perfect opportunity to enjoy some much needed ‘me time’.
We’ve started an online book club and handed out free Hodder & Staughton books at train stations, held a series of free events on the Art of Conversation on a restored Routemaster bus, and teamed up with transport companies to brighten people’s day with some famous station announcers! And we’ve even found time to visit various music festivals to interview bands backstage about how they like to enjoy their ‘me time’.
Below is a collection of the great press coverage Do It In Public has been receiving…
Our Art of Conversation spokesperson proved popular with radio stations and was interviewed on BBC Radio Fivelive, BBC Cambridgeshire, BBC York, Smooth Radio, Colourful Radio, County Sound Radio, Kingdom FM, Radio Wave, The Bay & Lakeland and U105.
And one of the coolest newsletters out there, Urban Junkies, recommended the Art Of Conversation.
Clash magazine’s website gave away VIP tickets to Field Day festival for us.
The Do It In Public campaign was also mentioned in The Independent as part of a piece about catching buses.
Thursday, July 15th, 2010 | Global Cool | No Comments
This summer we will once again be promoting the use of public transport rather than cars for longer journeys. Here are some of the highlights of the campaign:
- Books In Public – We have created an online book group to promote the joys of reading books on long bus and train journeys. To launch Books In Public we partnered with the publisher Hodder & Stoughton to hand out free copies of seven different books at train stations around the UK over the course of seven weeks. We’ve also offered our readers a 5% discount for recommending books for a long journey, in association with the Book Depository. You can find out more about Books In Public here, follow the hash tag on Twitter and see photos of one of the handouts, at London’s Liverpool Street, here.
- The Art of Conversation – Ever been too scared to strike up conversation with a stranger on a bus or train? We’ve got the perfect solution. We’ll be holding a series of lectures on a Routemaster bus that will travel around London, educating people on how to chat with random strangers.
- Celebrity voiceovers – we’ll be getting some of our celebrity friends to take to the mic at tube stations to add a touch of familiarity to the public service announcements and hopefully put a smile on people’s faces as they make their way around by public transport.
- Festival activity – once again we’ll be travelling to some of the UK’s biggest music festivals to talk to bands and artists about their experiences on public transport.
- Website content – in addition to all this the recently revamped Global Cool website will be producing all sorts of inspiration for using public transport. Read some of our articles here.
This is the second summer we’ve run the Do It In Public campaign. Last year we took a double decker bus loaded with games and activities to music festivals around the UK and interviewed several of the acts. You can view the videos we made on the Global Cool You Tube channel.
What do you think about our campaigns?
Monday, July 5th, 2010 | Global Cool | 2 Comments
We launched a redesigned website for the Global Cool campaign couple of weeks ago.
The old website had been in existence for around 18 months and played a crucial role in establishing Global Cool and the work we do, particularly through our campaigns.
But Global Cool is a rapidly evolving organisation. We are constantly reassessing how we can best use the tools at our disposal to reduce carbon emissions.
In recent months we have been trying to get better at continuing to talk with our audience (or our friends as we prefer to call them) about our key messages – public transport, flight-free holidays, home energy use and recycling – once an initial campaign period is over.
To do this, we have turned the Global Cool website into an online magazine, moving away from the more traditional campaigning/charity website set-up. A magazine site not only allows us to carry several strands of content in addition to the main campaign, it also better reflects the needs and interests of our users.
All of Global Cool’s work is built on the notion that ‘Now People’, the segment of society we target, are not interested in climate change, and that the only way to get them to change their behaviour is to market climate-friendly behaviours to them in the same way as the commercial world does. Therefore it makes sense for us to carry our message via a medium that Now People recognise: a fun magazine site that talks about fashion, music, travel, sport, gadgets and lifestyle, rather than a charity website that talks about climate change, global warming and carbon.
The changes we have made to the website also reflect feedback from our audience via our surveys and focus groups. We hope that the new site will inspire more people to be greener by providing a richer experience for people who reach us whether through search engines or via our social media, PR and experiential activity.
You can visit the new Global Cool site here and we welcome any feedback in the comments below.
We run Global Cool, the only online magazine in the UK truly inspiring the mainstream to live greener
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