Train vs car: The challenges ahead

Monday, December 6th, 2010 | News | No Comments

trains“Millions of commuters are likely to switch from trains to cars to avoid double-digit fare increases next month,” claimed the front page of the Metro this morning.

Bad news for the environment, if it’s true.

It’s important to point out that the story is based on a survey of people reporting what they WOULD do – a notoriously inaccurate reflection of what they actually WILL do.

That said, if rail fares do need to rise this much, then why are we letting rail companies and the government make them so much more expensive? Surely we’ve all got to the point by now that we need more rail travel. People want better trains and will pay for them: in recent votes in both California and Switzerland, people said that they were happy to pay more tax in order to fund better rail.

The train companies should also be doing more to market the other benefits of using the train rather than the car, for example the ability to do work while you’re on the move. (We’ve talked before about how rail companies could promote the journey itself.)

And finally, car sharing. If we are priced off trains, let’s at least be intelligent about how we use cars – by car-sharing as much as possible. Employers can do a lot here, such as helping employees who live near each other to connect; and councils can do a lot to run ‘find a car-share’ schemes as well.

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Press coverage of Global Cool’s Traincation campaign

Tuesday, March 2nd, 2010 | Global Cool | No Comments

Global Cool Traincation campaignGlobal Cool launched its Traincation campaign at the end of March. The aim of the campaign was to promote flight-free travel around Europe by showing how easy it is to get around by train these days.

We made films of four celebrities – Rick Edwards, George Lamb, Scott Mills and Mr Hudson – taking Traincations to destinations around Europe, including Barcelona, Amsterdam and Munich. You can see all these films and find out more about the campaign here.

The Traincation campaign also gained a considerable amount of press coverage in the following publications:

We Hud East – by train (The Sun)

Rick Edwards & George Lamb take a Traincation (Hello)

Traincation to Barcelona (The Independent)

Britain’s top 10 gripes about travelling by aeroplane (The Independent)

The Eco Express (News of the World)

Train vs Plane: Tired of airports and keen to reduce your carbon footprint? (Metro)

See Rick Edwards and George Lamb on a romantic mini-break (Company)

Rise of the Traincation in Britain (Wandalust)

Win a stylish Traincation in Paris (Conde Nast Traveller)

George Lamb & Rick Edwards visit Barcelona (Now magazine)

DJ Scott Mills goes Dutch by hitting the tracks (Daily Star)

Stella loves: A Traincation to Burgundy (Daily Telegraph)

Pic from The Wandering Angel

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We create content about music, fashion, celebrity and lifestyle trends. We use this content to inspire people normally turned off by climate change to lead greener lives. We reached more than 200,000 people in 2011 and we don't preach to the converted. In fact, 93% of our audience say we are the only green organisation they engage with.

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