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Press coverage of Global Cool’s Traincation campaign

Tuesday, March 2nd, 2010 | Uncategorized | No Comments

Global Cool Traincation campaignGlobal Cool launched its Traincation campaign at the end of March. The aim of the campaign was to promote flight-free travel around Europe by showing how easy it is to get around by train these days.

We made films of four celebrities – Rick Edwards, George Lamb, Scott Mills and Mr Hudson – taking Traincations to destinations around Europe, including Barcelona, Amsterdam and Munich. You can see all these films and find out more about the campaign here.

The Traincation campaign also gained a considerable amount of press coverage in the following publications:

We Hud East – by train (The Sun)

Rick Edwards & George Lamb take a Traincation (Hello)

Traincation to Barcelona (The Independent)

Britain’s top 10 gripes about travelling by aeroplane (The Independent)

The Eco Express (News of the World)

Train vs Plane: Tired of airports and keen to reduce your carbon footprint? (Metro)

See Rick Edwards and George Lamb on a romantic mini-break (Company)

Rise of the Traincation in Britain (Wandalust)

Win a stylish Traincation in Paris (Conde Nast Traveller)

George Lamb & Rick Edwards visit Barcelona (Now magazine)

DJ Scott Mills goes Dutch by hitting the tracks (Daily Star)

Stella loves: A Traincation to Burgundy (Daily Telegraph)

Pic from The Wandering Angel

We run Global Cool, the only online magazine in the UK truly inspiring the mainstream to live greener

We create content about music, fashion, celebrity and lifestyle trends. We use this content to inspire people normally turned off by climate change to lead greener lives. We reached more than 200,000 people in 2011 and we don't preach to the converted. In fact, 93% of our audience say we are the only green organisation they engage with.

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