Britain’s Next Top Model Live

Turn Up The Style, Turn Down The Heat goes global

Wednesday, November 3rd, 2010 | Global Cool | No Comments

We’re well in to our Turn Up The Style, Turn Down The Heat campaign now, since it launched at Britain’s Next Top Model Live a couple of weeks ago, with loads more activity in the pipeline over the coming months – including our I Love My Jumper competition.

We’ve been getting loads of buzz across the blogosphere and we’re delighted that our message to wrap up warm in winter clothing and turn down your heating at home has made it all the way across the pond to Washington. Check out this great video…

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Press coverage for Turn Up The Style, Turn Down The Heat

Tuesday, October 26th, 2010 | Global Cool | No Comments

gemma cairney britain's next top model liveWe launched our home energy campaign, Turn Up The Style, Turn Down The Heat, at Britain’s Next Top Model Live on the weekend of October 22-24. The campaign will run throughout the winter and will encourage people to wrap up warm in their favourite winter jumpers at home so that they can turn down their heating and save energy.

At BNTML we hosted The Global Cool Lounge, where fashionistas could customise vintage jumpers with the help of our expert stylists and in the company of radio and TV presenter Gemma Cairney. Gemma also presented several Style Icon workshops for us over the weekend, helping us promote the idea of turning up the style and turning down the heat to our target audience. You can see some of our photos and videos here and all the entries to our I Love My Jumper competition here.

Here’s all the press coverage we’ve had so far,with much more to come…

- Global Cool in Fashion Matrix, The Times Fashion Supplement

- Global Cool in Gemma Cairney’s column, Company magazine

- Global Cool Turns Down the Heat at Britain’s Next Top Model, YSH London

- Style tips from Gemma Cairney, My Celebrity Fashion

- Pimp Your Jumper, That Charity Style

- Turn Up The Style, Turn Down The Heat, Twentyteneightyfour

- Global Cool at Britain’s Next Top Model Live, Frost Magazine

- Britain’s Next Top Model Live, Kindred Sole

- Britain’s Next Top Model Live Style Icon Workshops, Stylespotter

- Green Sleeves, Rokit Vintage Fashion

- Britain’s Next Top Model Live, Fashion Strand

- Eco chic: Global Cool, Kindred Sole

- Global Cool at BNTM Live, Bunny Habbits

- Cool Down & Hot Up, Rokit Vintage

- Global Cool Turn Up The Style, World News

- Turn Up The Style, Turn Down The Heat, Last Style of Defense

- Gemma Cairney’s ‘how to’ style guide, Collective Review

- Global Cool, Turn Up the Style, Turn Down The Heat! A Little Fashion Romance

- Recycling clothes, charity shops  & repairs, Green Choices

- Exclusive guide for uber trendy city dwellers, Audrey Milkshakes

- Jumpers Remade, Frugal Cool

- Gemma Cairney talking about customising jumpers, Jo Whiley’s Radio 1 show

- Christmas jumpers, Amelia’s Fashion Land

- Fashion tips: How to customise that Christmas jumper, Shiny Style

- Britain’s Next Top Model Live, Fashion Strand

- Eco chic: Global Cool, Kindred Sole

- Global Cool at BNTM Live, Bunny Habbits

- Cool Down & Hot Up, Rokit Vintage

- Global Cool Turn Up The Style, World News

- Turn Up The Style, Turn Down The Heat, Last Style of Defense

- Gemma Cairney’s ‘how to’ style guide, Collective Review

- Global Cool, Turn Up the Style, Turn Down The Heat! A Little Fashion Romance

- Recycling clothes, charity shops  & repairs, Green Choices

- Exclusive guide for uber trendy city dwellers, Audrey Milkshakes

- Jumpers Remade, Frugal Cool

- Gemma Cairney talking about customising jumpers, Jo Whiley’s Radio 1 show

- Christmas jumpers, Amelia’s Fashion Land

- Fashion tips: How to customise that Christmas jumper, Shiny Style

- Pimp your jumper with Global Cool, Vintage Brighton

- Re-fashion your winter jumpers with Grace Woodward, Company Magazine

- Global Cool refashioning workshop, Plush Magazine

- Global Cool refashioning workshop, Leeds Guide

- Global Cool Remade workshops, Itchy Guides

- Grace Woodward interview, Stylist

- Win a hand customised jumper by Grace Woodward, Stylist

- Global Cool is turning up the style in Edinburgh, Godiva Boutique

- X Factor stylist Grace Woodward, Style Queen 101

- Grace Woodward refashions for Global Cool, Polkadot Rach

- Saving money the savvy way, So Feminine

- Purly queens, The List

- Help go green by restyling your woollies, The Scotsman

- Turn Up The Style, Turn Down The Heat, Hebe Media

- Turn Up The Style, Turn Down The Heat, Arash Mazinani

- Global Cool event encourages ‘rebooting’ a jumper to save money and reduce fuel usage, The List

- Global Cool: Turn Up The Style, Turn Down The Heat, Ashleigh Chapman

- Global Cool wear a jumper, Once Not Wanted

- Gemma Cairney interview, Take Five

- Global Cool jumper workshop, Vintage Brighton

- Turn Up The Style, Turn Down The Heat, Brighton Fashion Week

- Global, Global Cool, She’s Called Claire

- Global Cool in Plush magazine

- Global Cool in the Leeds guide

See more videos from The Global Cool Lounge at Britain’s Next Top Model here

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Turn Up The Style, Turn Down The Heat launches at Britain’s Next Top Model Live

Thursday, October 14th, 2010 | Global Cool | No Comments

Gemma Cairney

This winter Global Cool is inspiring people to get stylish at home and use less energy, with the launch of its Turn Up The Style, Turn Down The Heat campaign.

Following on from our 18 Degrees of Inspiration campaign last year, we will once again be encouraging people to wear cool knitwear around the home so that they can turn down their heating.

The campaign, which will be fronted by TV fashionista Gemma Cairney, will show people how to refashion their much-loved jumpers into this season’s latest trends as a way of encouraging them to turn their thermostat down. ‘Turn Up The Style, Turn Down The Heat’ will be a nationwide campaign with fashion events taking place in cities across the UK. Globalcool.org will host a series of videos offering step-by-step guides on how you can recreate these looks at home.

Activity will launch at the inaugural Britain’s Next Top Model Live, taking place at London’s ExCel from 22nd – 24th October.

As the official charity partner of the event, Global Cool will host the ‘Global Cool Lounge’ where visitors to the show will have the opportunity to get expert advice from a team of stylists on how to refashion jumpers – customising existing knitwear to create unique, uber-stylish pieces. Gemma Cairney will also be hosting a series of Style Icon Workshops throughout the course of the weekend to give people a few essential hints and tips on what’s hot and what’s not in knitwear this winter.

Gemma says: “Global Cool have given me even more of an incentive to encourage, big, snuggly jumper wearing.. Perfect! I like my jumpers big, often primary coloured and with a motif that’ll make others smile, so I’m more than happy to put my gob behind a campaign that can eventually help this important thing called the Earth smile a bit too.”

Through this campaign Global Cool aims to tackle the 30% of an average Brit’s carbon footprint created by home heating. Typically, a UK household could save approximately £55 per year by turning down the thermostat by just one degree.

Naomi Segal, Campaign Director of Global Cool, says: “We want to make turning down the thermostat rewarding for people this winter by highlighting the personal benefits possible from reducing home energy use. We want people to see how simple it is to reduce their carbon footprint and live a stylish, green lifestyle.  Activity like this is crucial to bringing about long term changes in behaviour which help create a lower-carbon society.”

To find out more about Global Cool visit the website here

You can read more about Global Cool’s campaigns here and our approach and objectives here

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We run Global Cool, the only online magazine in the UK truly inspiring the mainstream to live greener

We create content about music, fashion, celebrity and lifestyle trends. We use this content to inspire people normally turned off by climate change to lead greener lives. We reached more than 200,000 people in 2011 and we don't preach to the converted. In fact, 93% of our audience say we are the only green organisation they engage with.

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