Art of Conversation
Monday, August 9th, 2010 | Global Cool | 1 Comment
At Global Cool we recently launched our Do It In Public campaign. This year we’re building on 2009′s activity and showing people how taking a journey by bus or train is the perfect opportunity to enjoy some much needed ‘me time’.
We’ve started an online book club and handed out free Hodder & Staughton books at train stations, held a series of free events on the Art of Conversation on a restored Routemaster bus, and teamed up with transport companies to brighten people’s day with some famous station announcers! And we’ve even found time to visit various music festivals to interview bands backstage about how they like to enjoy their ‘me time’.
Below is a collection of the great press coverage Do It In Public has been receiving…
Our Art of Conversation spokesperson proved popular with radio stations and was interviewed on BBC Radio Fivelive, BBC Cambridgeshire, BBC York, Smooth Radio, Colourful Radio, County Sound Radio, Kingdom FM, Radio Wave, The Bay & Lakeland and U105.
And one of the coolest newsletters out there, Urban Junkies, recommended the Art Of Conversation.
Clash magazine’s website gave away VIP tickets to Field Day festival for us.
The Do It In Public campaign was also mentioned in The Independent as part of a piece about catching buses.
Thursday, July 15th, 2010 | Global Cool | No Comments
This summer we will once again be promoting the use of public transport rather than cars for longer journeys. Here are some of the highlights of the campaign:
- Books In Public – We have created an online book group to promote the joys of reading books on long bus and train journeys. To launch Books In Public we partnered with the publisher Hodder & Stoughton to hand out free copies of seven different books at train stations around the UK over the course of seven weeks. We’ve also offered our readers a 5% discount for recommending books for a long journey, in association with the Book Depository. You can find out more about Books In Public here, follow the hash tag on Twitter and see photos of one of the handouts, at London’s Liverpool Street, here.
- The Art of Conversation – Ever been too scared to strike up conversation with a stranger on a bus or train? We’ve got the perfect solution. We’ll be holding a series of lectures on a Routemaster bus that will travel around London, educating people on how to chat with random strangers.
- Celebrity voiceovers – we’ll be getting some of our celebrity friends to take to the mic at tube stations to add a touch of familiarity to the public service announcements and hopefully put a smile on people’s faces as they make their way around by public transport.
- Festival activity – once again we’ll be travelling to some of the UK’s biggest music festivals to talk to bands and artists about their experiences on public transport.
- Website content – in addition to all this the recently revamped Global Cool website will be producing all sorts of inspiration for using public transport. Read some of our articles here.
This is the second summer we’ve run the Do It In Public campaign. Last year we took a double decker bus loaded with games and activities to music festivals around the UK and interviewed several of the acts. You can view the videos we made on the Global Cool You Tube channel.
What do you think about our campaigns?
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