Global Cool Foundation

What We Do

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Traditional climate change comms haven’t worked. They have been successful at engaging and mobilising a small minority of people, but they have failed to engage the mainstream. As a result, climate change hasn’t gone away.

Global Cool Foundation takes a fresh approach. We target society’s trendsetters – see GlobalCool.org to find out how…

Trendsetters do not respond to rational, scientific arguments about climate change. Nor do they like being told they’re doing things wrong. Apocalyptic visions of impending disaster turn them off and make them less interested in the issue, not more.

They want to be cool and popular. They crave acceptance, status and success. They want life to be fun. In a nutshell, they need to be inspired to change their behaviour, not scared into it.

They’re interested in fashion, entertainment, celebrity, going out and generally having a great time. They get their news from Heat magazine rather than The Economist.

Global Cool Foundation has developed an innovative approach to creating content and comms that reposition green lifestyle choices as fun, sexy and aspirational.

Working with the likes of Vodafone, Rail Europe, Eurostar, London Fashion Week, several music festivals, Britain’s Next Top Model Live, British Independent Film Awards and many more we have created a wide range of high-quality, engaging comms that have reached millions of people traditionally turned off  by climate change.

We’ve also worked with DEFRA do measure our impact and the results have been very positive.

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Work With Us

Together we can make a real difference in preventing climate change. If you’d like to work with us to communicate green lifestyles and sustainability to the mainstream, call +44 (0) 8444 410 003 or drop us an email.

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