Wednesday, May 18th, 2011 | Our Philosophy
There was an interesting and thought-provoking piece in Green Futures last week about changing people’s behaviour in order to prevent climate change, rather than simply raising awareness – as we’ve said many times before, climate change does not have an awareness problem, it has a marketing problem.
The piece describes behaviour change as “the holy grail” of sustainability. We would wholeheartedly agree with that, which is why Global Cool focuses its campaigns on getting people to make green lifestyle choices based on things that motivate them – mainly celebrity, sex, looking and feeling great.
Global Cool’s Executive Director, Caroline Fiennes, is quoted in the piece. You can read it in full here.
Do you agree or disagree? We’d love to know why so let us know in the comments box below…
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