Wednesday, March 23rd, 2011 | Our Philosophy
Global Cool’s Executive Director Caroline Fiennes spoke about our approach to tackling climate change at TEDx Warwick recently.
The talk focused on Global Cool‘s core principle: the need to sell low-carbon behaviours by focusing on the benefit to the individual – a message that seems particularly apt during Climate Week, which is aimed at people “wanting to do their bit to help climate change”.
Global Cool’s work reaches those who have no interest in “doing their bit”, who happen to be in the majority. If we’re to make the necessary cuts to emissions then it is vital that we engage these people. That’s why we take our lead from the way commercial products like iPhones and Kindles are promoted to consumers when we design Global Cool’s campaigns to promote green lifestyle choices.
You can watch Caroline Fiennes’ TEDx Warwick talk in full here…
If you have any opinions on this video or on any aspect of Global Cool’s approach to tackling climate change we’d love to read your views in the comment box below…
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