Turn Up The Style, Turn Down The Heat launches at Britain’s Next Top Model Live

Thursday, October 14th, 2010 | Global Cool

Gemma Cairney

This winter Global Cool is inspiring people to get stylish at home and use less energy, with the launch of its Turn Up The Style, Turn Down The Heat campaign.

Following on from our 18 Degrees of Inspiration campaign last year, we will once again be encouraging people to wear cool knitwear around the home so that they can turn down their heating.

The campaign, which will be fronted by TV fashionista Gemma Cairney, will show people how to refashion their much-loved jumpers into this season’s latest trends as a way of encouraging them to turn their thermostat down. ‘Turn Up The Style, Turn Down The Heat’ will be a nationwide campaign with fashion events taking place in cities across the UK. Globalcool.org will host a series of videos offering step-by-step guides on how you can recreate these looks at home.

Activity will launch at the inaugural Britain’s Next Top Model Live, taking place at London’s ExCel from 22nd – 24th October.

As the official charity partner of the event, Global Cool will host the ‘Global Cool Lounge’ where visitors to the show will have the opportunity to get expert advice from a team of stylists on how to refashion jumpers – customising existing knitwear to create unique, uber-stylish pieces. Gemma Cairney will also be hosting a series of Style Icon Workshops throughout the course of the weekend to give people a few essential hints and tips on what’s hot and what’s not in knitwear this winter.

Gemma says: “Global Cool have given me even more of an incentive to encourage, big, snuggly jumper wearing.. Perfect! I like my jumpers big, often primary coloured and with a motif that’ll make others smile, so I’m more than happy to put my gob behind a campaign that can eventually help this important thing called the Earth smile a bit too.”

Through this campaign Global Cool aims to tackle the 30% of an average Brit’s carbon footprint created by home heating. Typically, a UK household could save approximately £55 per year by turning down the thermostat by just one degree.

Naomi Segal, Campaign Director of Global Cool, says: “We want to make turning down the thermostat rewarding for people this winter by highlighting the personal benefits possible from reducing home energy use. We want people to see how simple it is to reduce their carbon footprint and live a stylish, green lifestyle.  Activity like this is crucial to bringing about long term changes in behaviour which help create a lower-carbon society.”

To find out more about Global Cool visit the website here

You can read more about Global Cool’s campaigns here and our approach and objectives here

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We run Global Cool, the only online magazine in the UK truly inspiring the mainstream to live greener

We create content about music, fashion, celebrity and lifestyle trends. We use this content to inspire people normally turned off by climate change to lead greener lives. We reached more than 200,000 people in 2011 and we don't preach to the converted. In fact, 93% of our audience say we are the only green organisation they engage with.

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