Press coverage of Global Cool’s Traincation campaign
Tuesday, March 2nd, 2010 | Global Cool
Global Cool launched its Traincation campaign at the end of March. The aim of the campaign was to promote flight-free travel around Europe by showing how easy it is to get around by train these days.
We made films of four celebrities – Rick Edwards, George Lamb, Scott Mills and Mr Hudson – taking Traincations to destinations around Europe, including Barcelona, Amsterdam and Munich. You can see all these films and find out more about the campaign here.
The Traincation campaign also gained a considerable amount of press coverage in the following publications:
We Hud East – by train (The Sun)
Rick Edwards & George Lamb take a Traincation (Hello)
Traincation to Barcelona (The Independent)
Britain’s top 10 gripes about travelling by aeroplane (The Independent)
The Eco Express (News of the World)
Train vs Plane: Tired of airports and keen to reduce your carbon footprint? (Metro)
See Rick Edwards and George Lamb on a romantic mini-break (Company)
Rise of the Traincation in Britain (Wandalust)
Win a stylish Traincation in Paris (Conde Nast Traveller)
George Lamb & Rick Edwards visit Barcelona (Now magazine)
DJ Scott Mills goes Dutch by hitting the tracks (Daily Star)
Stella loves: A Traincation to Burgundy (Daily Telegraph)
Pic from The Wandering Angel
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