Tuesday, March 2nd, 2010 | Global Cool
Global Cool launched its Traincation campaign at the end of March. The aim of the campaign was to promote flight-free travel around Europe by showing how easy it is to get around by train these days.
We made films of four celebrities – Rick Edwards, George Lamb, Scott Mills and Mr Hudson – taking Traincations to destinations around Europe, including Barcelona, Amsterdam and Munich. You can see all these films and find out more about the campaign here.
The Traincation campaign also gained a considerable amount of press coverage in the following publications:
We Hud East – by train (The Sun)
Traincation to Barcelona (The Independent)
Britain’s top 10 gripes about travelling by aeroplane (The Independent)
The Eco Express (News of the World)
Rise of the Traincation in Britain (Wandalust)
Win a stylish Traincation in Paris (Conde Nast Traveller)
George Lamb & Rick Edwards visit Barcelona (Now magazine)
DJ Scott Mills goes Dutch by hitting the tracks (Daily Star)
Stella loves: A Traincation to Burgundy (Daily Telegraph)
Pic from The Wandering Angel
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